Freelancing in a Nutcase

One of the projects I am doing as a freelancer is the mac syncronisation of Soocial (“because every successful web company needs two o’s”). Soocial manages your address book, and you can sync it with your phone via SyncML, with GMail, with Highrise and (that was my part) with your Mac. But nobody can tell it better than the guys from Soocial who explain it in a very unique way: